Matahari, Indonesia
Client
Matahari
Project Scope
Design & Project Management
Format
Store in Store
Fast Facts
- New Visual Merchandising Concept
- Pilot Store in Lippo Mall Puri Jakarta
X-Factor worked with Matahari, an Indonesian Department Store on a master VM strategy encompassing various components of merchandising ranging from simpler signage and way-finding, unified visual communications branding to eye-catching hero and window displays to increase foot traffic and sales conversion.
