Pop-up stores and activations promise numerous benefits for retailers. They are usually less expensive and more flexible to operate and can be part of a larger marketing campaign or re-branding push. They are also great for testing new markets, promoting seasonal items and complementing online distribution channels.
Pop-up industry has an estimated value of
of retailers are currently testing pop-up stores
Consumers Shop Pop-ups To
61% Buy seasonal goods
39% Find new and unique products
36% Save money
E-commerce is generally growing faster (17% annually), but brick-and-mortar stores still account for 90% of retail sales.
Build brand awareness, brand hype and exposure
test-market products or services with key consumers
SECURES CUSTOMER LOYALTY
PROVIDE AN OPPORTUNITY FOR EXPERIENTIAL RETAIL
Pop-ups can be extremely successful if they are built around a specific goal, which can be to test a new market or geography, or to expand audiences by collaborating with other brands.
X Factor Displays
The pop-ups that are the most successful are the ones that really force a shopper to engage with a brand, not in the sense that its a chore, but in a way you want.
Senior Retail Analyst
for Kantar Retail
I wouldn’t call this a fad, its definitely become another retail channel. advancements in mobile point-of-sale have made it so much easier to open a pop-up. That’s one of the reason its growing.
Editor of Retail