Estée Lauder Estée Lauder

Estée Lauder, Singapore

Client
Estée Lauder
Years of Relationship
1
Project Scope
Design, Procurement, Build & Digital Integration
Format
Pop-Ups
Fast Facts
  • 3 Weeks Roll-out
  • Event Pad and High Profile Promotion

The global leading beauty brand, Estée Lauder, partnered with X-Factor for the first time for the creation of an immersive pop-up experience powered by digital technology, aimed at the Millennial shopper. In May 2019, X-Factor provided end-to-end services to design, build and install the beauty pop-up at T Galleria by DFS in Orchard Road, Singapore, following the theme #PicturePerfect as a play on the interactive Instagram experience.