Estée Lauder, Singapore
- 3 Weeks Roll-out
- Event Pad and High Profile Promotion
The global leading beauty brand, Estée Lauder, partnered with X-Factor for the first time for the creation of an immersive pop-up experience powered by digital technology, aimed at the Millennial shopper. In May 2019, X-Factor provided end-to-end services to design, build and install the beauty pop-up at T Galleria by DFS in Orchard Road, Singapore, following the theme #PicturePerfect as a play on the interactive Instagram experience.